I attended the AD:TECH show last week in San Francisco. Billed as “The Digital Marketing Conference for Today's Marketing Leaders” the show was definitely a hit.
Exhibitors overflowed into the hallway, and the aisles were full of attendees. The show was reminiscent of the buzz you would find during the dot.com era.
Although the aisles were full, I didn’t see many buyers. Most people seemed to be networking, or checking out what was happening in the industry.
I had hoped to see some innovative ideas, especially in the area of community marketing or blogs for the B2B space. But most of the companies were SEO, SEM, publishers or bid management companies, primarily with a B2C focus. Not many new ideas, but many new company names. And, based on the quality of brochures and booth graphics, some have been funded.
One of the companies that I did find interesting was Optimost. Optimost helps companies optimize web pages to increase conversion rates. Their software allows you to create and test limitless versions of copy, images, offers, layouts, forms, colors and fonts to design the ideal page. It takes the guesswork out of page design.
I plan to work with them to optimize landing pages for one of my clients. More on this later.