Since attending the sold-out Affiliate Summit Conference in Las Vegas in January, I have been nearly obsessed with testing affiliate marketing for myself.
Affiliate marketing is a system of revenue sharing between one site (the affiliate merchant) which features an ad or content designed to drive traffic to another site (the advertiser). The affiliate will receive a fee based on the amount of traffic generated.
Keynote speaker Anne Holland of MarketingSherpa took at stab at estimating affiliate market size, putting the amount of commissions and revenues earned by affiliates in 2005 at around $6.5 billion.
Wanting to learn more about this growing wave in marketing, and keen to drive some income outside of consulting, I launched a network of shopping guides.
Savvy Launches Six Shopping Guides
Edited by niche enthusiasts, Savvy's shopping guides are designed to appeal to highly targeted market segments based on interests, shopping behavior, age and income. Incorporating Really Simple Syndication (RSS) functionality into each shopping blog makes it easy for loyal customers to subscribe.
It took me eight weeks to put together the concept and launch six websites. (One would have been a good place to start, but as I mentioned, this has been an obsession).
Using WordPress made this project possible. I can't say enough good things about this open source blogging software. Although the latest release is much easier to use, I still needed the help of a pro to set it up correctly.
I couldn't have done it without the extremely profession and competent help provided by WordPress developer Michael Hampton.
It's been a wild eight weeks. You can see the results here:
> Savvy Spa | Because everyone needs a little pampering.
> Savvy Mother’s Day Gifts | Special gifts for much loved moms.
> Savvy Dog Lovers | Where the best bones are buried.
> Savvy Clearance | Discount paradise. 50% off, or more.
> Savvy Shoe Sale | Fabulous shoes. Always on sale.
> Savvy Baby Gear | Essentials for happy babies and parents.
Now, here comes the shameless pitch. You can help me get started by purchasing anything (and Amazon.com seems to have everything!) at Amazon.by going through one of the Savvy websites. Amazon will know I sent you. Pretty cool.
For the next few weeks I'll be hard at work, optimizing these sites to be found and ranked well by the search engines. I may have to resort to using Google AdWords to promote Mother's Day. We'll just have to see.
Whatever happens, I'll keep you updated on my progress.