It's an exciting time to be a PR professional. The Internet is creating new opportunities for the role of the traditional press release.
Today, press releases can be optimized for distribution through new online services that target the search engines. Savvy marketers use press release to reach millions of people, build exceptional online brands, increase website rankings, and create market "buzz" within minutes -- for pennies.
In his complimentary e-book "The new rules of PR: How to create a press release strategy for reaching buyers directly" David Meerman Scott, leads you into the new world of Web 2.0 public relations.
This eBook is a must read for all marketers.