If you are involved in B-to-B software, hardware or services marketing, Marketing Sherpa's Business Technology 2006 Guide is an invaluable tool.
Inside this 217 page guide you'll find real-life marketing results data, statistics, and practical numbers you need to improve your marketing strategy. Armed with this information you'll be a marketing star. The guide includes:
- B-to-B tech marketing stats on email marketing, search marketing, advertising, and lead generation activities
- 13 prospect profiles -- learn what messages appeal to the CIO, IT professionals and business owners.
- The advertising preferences of technology buyers. What they like and don't like about your marketing
- A review of business software marketing web sites -- how do you measure up?
- And much, much more.
If you're new to technology marketing this guide will provide insight to help you make informed decisions. Even experienced tech marketers are sure to learn something new that will improve their performance.