I’m still in Maui on the beach, enjoying the time to do some off-line reading. Three more beautiful days and I’ll be back to the daily routine (which truthfully isn’t so bad.)
I just finished reading Naked Conversations by Robert Scoble and Shel Israel. If you’re considering adding a corporate blog (which is probably a pretty good idea) or improving the one you have, this book is an excellent guide. You’ll learn what to do and more importantly, what NOT to do.
One thing I learned is to make THIS blog more personal. A little more human and a bit less dull. I have 20 years of training in corporate speak to overcome, but will give it my best shot.
The authors include several examples of blog authors that “do it right”, here are a few:
> Channel 9 - Microsoft's corporate sponsored video blog.
> GM FastLane - Authored by Bob Lutz, General Motors vice chairman.
> Buzznovation - Authored by ActiveWords CEO, Buzz Bruggeman.
> Sun Microsystems - List of Sun’s employee blogs. For an executive level blog, read the blog by Sun's president, Jonathan Schwartz.
More links to helpful business blog info can be found on the Savvy Resource page in del.icio.us.