Internet marketing success starts with solid strategy.
When I work with clients on search engine marketing programs I take the time to learn their business and the behavior of their customers. I've found that putting in a little extra time up front is well worth the rewards.
To facilitate the strategy portion of my consulting engagements, I developed the Savvy Start worksheet.
The Savvy Start worksheet covers:
› Corporate goals
› Target markets
› Marketing and sales objectives
› Competitor threats and opportunities
› Customer behavior
› Offline marketing programs
Whether you do your own internal marketing, or are an agency working with a new client, by taking the time to think about the areas covered by this worksheet, your online programs will come together faster, and deliver a better ROI.
Download savvy_start_worksheet.doc and your online programs will be off to a savvy start.