Writing articles that are optimized for the search engines (SEO) is an excellent way to build links to your website, (a key factor in scoring on top in organic search rankings). In addition, you gain exposure to new customers looking for advice related to your products or services.
Getting articles written is not a challenge, thanks to websites like eLance. I've worked with copywriters in all types of fields who are passionate about their area of expertise.
Discovering writers that know how to incorporate SEO and valuable links naturally into articles is another story. To help guide the writers I work with, I developed the SEO Article Template >>> Download savvy_seo_article_template.doc
The template covers the major submission categories and includes best practices and examples of SEO. While I find that I still may need to do a little SEO editing, the guidelines keep writers focused on the factors that will maximize the article's SEO potential.
Once the SEO article is written, you'll want to post your articles to multiple directories. Completing the required sections in advance makes the submission process go much faster.
The Savvy SEO Article Template accounts for Author Name, Category, Keywords, Abstract, Linking Preferences, and Author Bio, with best practices notes. Everything you need to start building valuable links through articles!