Traditional, fluffy, cookie-cutter press releases are becoming irrelevant in the face of online marketing advances.
A new style of social media press releases are fast replacing the traditional press release. These new social media releases include social bookmarking, RSS, images, and comments to provide background data, context and on-going updates. These elements can be easily remixed by jounalists to build diverse media coverage.
The new Social Meida press release is designed to:
> Broaden access to corporate news from jounalists to anyone, anywhere.
> Be search engine friendly and easily findable across the Web.
> Faciliate research by proactively linking to related content.
> "Live" through updates, comments, links, and permanent position on the Web.
> Enable two-way communication through comments.
The concept becomes clearer with some examples:
You can follow the online discussion of the social media press release and PR 2.0 on these sites:
The bottom line? How PR gets done is dramatically changing, and fast. Keeping on top of these changes allows you to get better publicity, without spending more.