"Social Computing is not a fad. Nor is it something that will pass you or your company by. Gradually Social Computing will impact almost every role, at every company, at every part of the world."
Forrester Research, Social Computing - How Networks Erode Institutional Power, and What to do About it.
Download the "What is Social Media" eBook by Spannerworks Search Engine Marketing and dedicate some time to considering how social media will impact your company's marketing.
"What is Social Media" includes a high-level review of blogs, podcasts, social networks, content communities and Second Life.