A few years ago, I was responsible for managing the AdWords account of one of the largest tech B2B advertisers on Google. At the time we had a Google account representative that we could go to for advice.
Now any B2B tech advertiser has access to same valuable information through Google’s Tech B2B Industry Knowledge Center. Although, you won’t get the sack lunch and Google goodies that you get during an in-person quarterly review meeting.
You still might need some help, especially if you don’t have time to learn the basics, manage the account, optimize, and keep up with changes! But, it’s a good place to start.