A few years ago, I was responsible for managing the AdWords account of one of the largest tech B2B advertisers on Google. At the time we had a Google account representative that we could go to for advice.
Now any B2B tech advertiser has access to same valuable information through Google’s Tech B2B Industry Knowledge Center. Although, you won’t get the sack lunch and Google goodies that you get during an in-person quarterly review meeting.
You still might need some help, especially if you don’t have time to learn the basics, manage the account, optimize, and keep up with changes! But, it’s a good place to start.
Hey, Thanks for the Info.
Steve
Posted by: Steve K. Gets Google Ads Free | December 14, 2007 at 08:58 AM
Excellent info thanks. There is something always new to learn in this indusrty. Especialy if you want to specialise in blog marketing. Which I think is the way forward.
Francios
www.prowealth24.com
Posted by: francios (seo maniac) pruis | December 18, 2007 at 12:38 PM
Kind of an "off-beat" question, but what does the lava-lamp have to do with b2b? lol.
Now to the second part, how did you manage to manage one of the largest companies AdWords account?
Had to spend some nice amount of cash to do that I can imagine.
- Chris
Posted by: Chris Stigson | December 29, 2007 at 11:10 PM
Thanks for a handy resource.
Posted by: Trey | February 12, 2008 at 06:47 AM
Hi Steve,
This is a great resource.
Thank you for telling us about it.
Paul
Posted by: Paul Pavel | March 14, 2008 at 01:26 PM