The Savvy Side of Internet Marketing

What is Social Media?

"Social Computing is not a fad. Nor is it something that will pass you or your company by. Gradually Social Computing will impact almost every role, at every company, at every part of the world."

Forrester Research, Social Computing - How Networks Erode Institutional Power, and What to do About it.

Enough said.

Download the "What is Social Media" eBook by Spannerworks Search Engine Marketing and dedicate some time to considering how social media will impact your company's marketing.

"What is Social Media" includes a high-level review of blogs, podcasts, social networks, content communities and Second Life.

Now Available! Marketing Sherpa's Business Technology 2006 Benchmark Guide

If you are involved in B-to-B software, hardware or services marketing, Marketing Sherpa's Business Technology 2006 Guide is an invaluable tool.

Inside this 217 page guide you'll find real-life marketing results data, statistics, and practical numbers you need to improve your marketing strategy. Armed with this information you'll be a marketing star. The guide includes:

• B-to-B tech marketing stats on email marketing, search marketing, advertising, and lead generation activities
• 13 prospect profiles -- learn what messages appeal to the CIO, IT professionals and business owners.
• The advertising preferences of technology buyers. What they like and don't like about your marketing
• A review of business software marketing web sites -- how do you measure up?
• And much, much more.

If you're new to technology marketing this guide will provide insight to help you make informed decisions. Even experienced tech marketers are sure to learn something new that will improve their performance.

FREE Tools to Audit Your Internet Marketing Fitness

Is Your Company Prepared for the Future of Internet Marketing?

If you are feeling a bit overwhelmed by the speed at which Internet marketing is evolving and wonder how your company measures up, this whitepaper from Savvy Internet Marketing will help you assess your Internet marketing fitness.

By using the free tools featured in "FREE Tools to Audit Your Internet Marketing Fitness" you will be able to:

> See which of your competitors attract the most traffic to their website
> Monitor what is said about your company in the blogosphere
> Automatically keep tabs on your competitor's latest news
> Discover who is linking to your competitor's website
> Find out who is advertising against your trademarked names
> See who in your industry is using an affiliate program to increase revenues
> Identify compeitors that have optimized their websites to take traffic from you

Armed with insight into your Internet marketing fitness, you can assess your online vulnerabilities, identify which competitor poses the greatest threat, and make informed decisions on how to allocate your marketing budget.

Download "FREE Tools to Audit Your Internet Marketing Fitness".