I love the idea of using video to promote B2B products and services -- in fact I'm affiliated with a startup that posts video content, webinars, and demos for business software.
But, the days of posting a creative video on YouTube and getting millions of views are long, long gone. Before spending a big chunk of your marketing budget on a killer viral video campaign, read this insider's article "The Secret Strategies Behind Many "Viral" Videos.
No time to read? Then watch the viral video of the viral video article. It's an amazing new marketing world folks.
If your marketing plans call for a viral video campaign, be sure you have some savvy Internet marketers on your staff, or have the funds to pay for professional marketing help.